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How does the pop-up decide who to show an offer to?

The Predictive Conversion model behind the Rescue Pop-up.

The Rescue Pop-up is gated by Intent AI, our Predictive Conversion model. Intent AI is not a separate product. It is the model we train on your store to decide when the Rescue Pop-up should fire and which audience it should fire for.

The model scores every shopper on your site in real time using behavioral signals (pages viewed, time on site, cart actions, return visits) plus historical conversion patterns from your store. A high intent shopper passes through to standard checkout; a lower intent shopper may see a shipping discount or other incentive. That way you are not discounting shoppers who were already going to buy.

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