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Handling Inbound Replies

What happens when customers reply to your emails or SMS and how to route those replies

Updated this week

For merchants using Redo Marketing.


Current behavior

  • Email replies go to the address you set in From/Reply-to in the campaign editor

  • SMS supports compliance keywords like STOP/START which are processed automatically

  • General two-way SMS messaging is not supported in Redo Marketing

Note: Our product team is working on a native reply workflow. We’ll update this article when it’s available


Recommended setup

For email campaigns

  1. Set From/Reply-to to a monitored inbox or your help desk address

  2. Add a short line in the footer that says replies go to that inbox

  3. Include a Contact us link to your support form or chat for faster resolution

  4. Test by sending the campaign to yourself and replying to confirm it lands in the right queue

Tip: If you use a help desk, create a rule to tag these as “Marketing” so your team can track volume and response times

For SMS sends

  • Include a support link or instruction such as Text HELP for help or Visit our Help Center

  • Keep Reply STOP to unsubscribe in your copy where required

  • Avoid asking customers to reply with free-text since two-way SMS isn’t handled in-app

Tip: If you must collect a response, link to a short form or survey rather than asking for a text reply


Alternatives if you don’t want replies

Email

  • Use a no-reply address in From/Reply-to

  • Add a line like This inbox is not monitored—please use our support form

SMS

  • Add a line like This number does not accept replies—visit our Help Center for support


Need more help?

If you can't find the answer you're looking for, our support team is here to help. Contact us through the support channel in your Redo dashboard or email support@getredo.com.

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