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How to add an Audience to a Campaign

How to select segments for a new or existing campaign

Updated this week

For merchants using Redo Marketing.


Before you start

  • Make sure your segments exist and target your audience of choice

  • Confirm Marketing is enabled for your store

Note: If you don’t see Marketing in your sidebar, contact your onboarding specialist or support@getredo.com.


Add an audience to an existing campaign

  1. Go to Marketing > Email & SMS > Campaigns

  2. Click the draft you want to edit

  3. In the editor, open Included segments

  4. Select one or more segments to receive the campaign

  5. Optional: open Excluded segments to omit groups like VIPs or recent purchasers

  6. Save as draft or Schedule or send campaign

Tip: After selecting segments, check the Audience line to confirm the current recipient count


Add an audience while creating a new campaign

  • After you click Create campaign and set the basics, open Included segments in the editor (same as step 3 above)

  • Choose your segment(s) and optionally set Excluded segments

  • Continue with content, testing, and scheduling


FAQs

Can I add multiple segments?


Yes. You can include multiple segments. If a customer appears in more than one included segment, they will still receive only one send.

What happens if I schedule first and select segments later?


The campaign won’t send until an audience is defined. Add Included segments, save, and verify the recipient count before the scheduled time.

Do segments update automatically before send?


Yes. Dynamic segments are evaluated at send time, so last-minute customer changes can affect the final audience.


Need more help?

If you can't find the answer you're looking for, our support team is here to help. Contact us through the support channel in your Redo dashboard or email support@getredo.com.

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